The question that frames this entry is a constant in the messages I receive daily on the page fb.com/elviajedeljaguar. For this reason I want to explain why I chose the Jaguar as the main symbol of this blog.
The beginning of the idea
The zero day of everything was in Europe. In the year 2015 while making the trip by land between the city of Cologne and Hamburg in Germany. The previous days I met many interesting people. When I arrived in Colonia I shared with completely unknown travelers who told me their experiences with incredible stories while watching their photographs and videos. That is the life of a hostel to exchange experiences.
This caused me to react and begin to compile many stories that had already happened to me and that had a lot of meaning for me. Without knowing it they were also going to help other travelers later on..
The first step of the Jaguar
Very cool all that to start remembering trips and start sculpting files with thousands of photos and videos. But this idea was not going to become reality overnight without a solid strategy. I started everything and said this has to be my personal brand. It has to be linked to what I like most “to travel”.
I took an element that I had in common in everything that was doing something that was not very easy to solve. At the beginning I said that being a personal brand should have something of my name and for that I used the CEMAYORGA that has the initials of my names and my last name. It’s worth saying that it was always the user that I had in college. So creative, me? LOL.
Something that was very clear was the animal that was going to be the symbol of all “The Jaguar”. This represents for me the essence of being a traveler. Possess a free spirit to be always traveling the mountains. Also have the stealth to take care of your back because not everything is rosy when you travel. But the main meaning for me of this animal goes back to the Mayan culture. I remind you that I was born in Honduras and for us in the Mayan culture the Jaguar is considered a God. Also by coincidence I knew that this animal has made the journey from the south of the United States to Patagonia in Argentina all coincided so that it was the perfect symbol.
Then a friend Freddy Salsas who is a graphic designer presented me with several proposals that led to the development of what is today the brand of elviajedeljaguar.com and without the name CEMAYORGA and focusing on the image of the Jaguar with a Mayan style. A great image for a great idea.
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